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Re-Imagining EdMedia: Goodbye Edutainment, Hello Empowerment

Andy Russell / 04.12.2011 /  2

Empowerment Re Imagining EdMedia: Goodbye Edutainment, Hello EmpowermentThe following article was written for KQED MindShift’s blog, featured on 4/12/11.

This past weekend I had the pleasure of helping to organize TEDxSFED and participating in a number of post-conference roundtables about “Re-Imagining Education”. One session on Educational Gaming posed the question: “How would you create a game to teach Natural Selection?” The group tossed out several ideas and seemed quite happy with itself until one insightful teacher dropped the Josh Baskin question of the day: “But why do I need a computer for that? Why not just go outside and play ‘Tag’?” Eyes averted, crickets chirped… it was beautiful.

For years, educational software developers have digitized and embedded worksheets and problem sets into interactive games. The field/practice has known many names – Edutainment, Serious Gaming, and most recently “Gamification” – but all share the common premise (misconception) that Learning by itself isn’t fun, that kids need a spoonful of sugar (game mechanics, rewards, etc.) to make the medicine (curriculum) go down.

As several of the roundtable participants struggled to answer this Million Dollar Question, I found myself thinking about the many Kindergartners I’ve had the chance to play with over the years – and the endless barrage of questions that I’ve had to field on topics ranging from weather to ticklishness to the flavor of boogers. Looking back, I don’t think I’ve ever met a 4 or 5-year-old that isn’t naturally curious, who isn’t excited to learn. So why is it that so many 10-year-olds cringe at the sight or sound of the word “education”?

I found myself comparing the questions that Kindergarteners ask to the questions/answers often seen in traditional Educational Media. I noticed a theme: most Educational Games deal a lot in the “Who?, What?, When?, and Where?” while the questions I hear from young kids are more of the “How?” and “Why?” variety. Not once has a child ever asked me to fill in a blank or select from multiple choices. Like many adults, they’re less interested in facts and figures and more intrigued by opportunities to investigate, create, and share their voice with the world.

What’s the difference between a Computer Simulation and a backyard game of “Tag”? Quite honestly, not much – which is exactly why we as Educational Media Designers have failed three decades of curious kids (with some notable exceptions). Interactive Quizzes and Digital Flash Cards may make content more exciting than their analog counterparts, but that’s a short-sighted approach that fails to get at the root problem, an extrinsic motivation when kids are already intrinsically motivated to learn. The fundamental problem is not that learning isn’t fun, it’s that we’re answering questions that kids aren’t asking (Who?, What?, When?, Where?) instead of giving them tools to experiment, build on, and share their own ideas. The problem is that we’re trying to replace teachers and parents with software rather than giving them complementary tools to help them become facilitators and coaches instead of test administrators.

A backyard game of “Tag” is an excellent way to demonstrate Natural Selection. Sure, one might replicate that with a computer game, but why? As Educational Media Designers, our role shouldn’t be to demonstrate these phenomena in action (there are plenty of tools for that), but instead to leverage the incredible power of modern technology to help kids answer the bigger questions: HOW and WHY are these phenomena happening? Our role should be to guide them up Bloom’s Taxonomy to not just memorize and regurgitate, but to synthesize, analyze, and create. To do this, we need to dive deeper – to help kids learn not just by “doing”, but by Designing (please see: John Maeda, Laura Seargent Richardson). We need to stop thinking of Educational Media as fancy content delivery mechanisms (interactive videos and electronic books) and start building tools that help kids design and develop their own understandings of the world through iterative content creation.

Constructionist Learning Tools like Scratch, NetLogo, LEGO Mindstorms, and Toontastic empower kids as self-motivated learners to program, build, animate, and DESIGN their own creations. NetLogo, for example, would be a perfect tool for the Natural Selection question. With NetLogo, kids can easily program their own Natural Selection simulation with millions of independent characters operating in a virtual biosphere under the rules and guidelines they assign – almost like a digital Petri dish, but with the ability to scale and fast-forward in real-time and iteratively test many different variables and hypotheses. These tools are the modern equivalent of the five-paragraph-essay:  templates for inventing, testing, and sharing new ideas while developing higher-level critical thinking and analytical skills.

So my answer to the teacher is this: We SHOULD go outside and play “Tag”! Then let’s go back into the house or classroom and talk about what just happened and see if we can break those big ideas apart while building, testing, and iterating on our model. Then let’s upload our model to the web, compare it to others’ ideas, and maybe even collaborate with other kids/students around the world. As Educational Media Designers, let’s Re-Imagine Edutainment as Empowerment. Let’s empower children as designers by making concepts and tools accessible to learners and then, above all, let’s give kids MEGAPHONES to share their ideas with friends, family, and peers around the world.




  • Joan Young (@flourishingkids) / July 6, 2011

    I love this post! So many apps out there don’t seem to “get it” the way you do. I love ToonTastic and can’t wait to see the other things coming out of Launchpad. If you ever need teacher input ( former K teacher and now 4th grade), I would love to participate in any trials, focus group, anything!

  • Andy Russell / July 6, 2011

    Thanks Joan, we really appreciate your support! Give us a shout at and we’d love to send a few ideas over your way. Also, it’d be great to hear more about your experiences on our Classroom Wiki ( – can’t wait to talk further!

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